Are your keywords profitable and easy to rank?

Comments 48

hi nick,

thanks for the article ,

i need to ask in 2020 this approach still working or not ?

Hi Vijay, yes everything on the site is still working right now in 2020, if anything changes I always update the posts to fit ๐Ÿ™‚

Hi there. Should we do the math if we target adsense earnings? I have a keyword with 22K monthly search volume and $0.11 CPC. There are below DA20 sites on the first page. From your experiences, is that keyword worth to follow? Sorry for my English ๐Ÿ™‚

The math for Adsense is tricky, the CPC is hard to judge because the ads shown to a person is dependant upon their cookies, so your site could be about loans but that doesn’t mean an advert about loans will be shown, they may have been on a dog breed website before that and it may show an advert about dog food which has a much lower CPC should the user click on it. You can do a very rough calculation, a keyword with 22K search volume is good and is definitely worth going for. You can judge this based on experience, a keyword with a monthly search volume of 250 make me between $170 and $250 a month, but it all depends on the visitor, that’s just on one page on one of my adsense sites. It’s hard to put a figure on those sites, so it’s good to go for high search volume keywords.

Thank you Nick, your article is Awesome and very helpful
i have only one question .. as you know google search results in 2018 depends on solving the search query.
So, Do you still confirm that i can go for a keyword if i did not see any websites with ( the exact match keyword ) in the top 10 results??

I will give an example to clarify my question:
if i take your keyword example “best carry on backpack”
and i see results like “Top 10 carry on backpack”, “The best 20 carry on backpack” … etc
in this situation and if all other factors are good, can i consider it as an easy keyword?


Yes definitely go for a keyword that does not have any exact match in the results. Make sure you check competitors content and backlinks. If you do not see any of the top ten with the exact keyword in the TITLE TAG you are onto a winner. You can do the all in title search string to check quickly: simply Google this – allintitle: “your keyword” – if you do not show any listings or very few then it is highly likely that you will rank top for that keyword if you have good content and put the exact keyword at the start of your TITLE TAG.

Hi Nick, Thanks for sharing such a wonderful post. I got few queries,

1. While accessing the number of backlinks and social signals for top ranking website, do you consider number of backlinks and social signals for whole website or for that particular webpage on that top ranking website?

2. If my competitor has DA 30-50 but they have certain weakness on all these above check list. Can we beat them with new website of 6 month old website with DA 1 in span of 3 months considering mid competitive keyword.

3.I am more concerned about DA of ranking sites. Should we consider them as well and should not hope to get our site ranked till we beat their DA. ?

1. It’s for the particular webpage on the top ranking site.
2. Yes you can beat them, however it will take a little longer than 3 months for a new site…around 4 to 6 months for a medium seo competition keyword.
3. Don’t worry about DA, just a metric that has nothing to do with Google ranking. Use it as a loose guide, you need to look at your competitors backlinks and concentrate on having good content highly focused on the search term, have a good highly clickable TITLE TAG to ensure high click through rate and make sure you have good calls to action throughout your page to ensure visitors move through your site to avoid having a high bounce rate.

My second competitor has PA:17, DA:25, links:12. Can i beat him as a beginner ? What is the PA, DA number of a low competitive website?

Can’t be 100% without taking a look at your keyword, however that is not a very competitive site. You can get your money site to have a PA 17 in no time at all just with passing on link juice from high PA Tumblr blogs. Any site with PA and DA under 30 is low competition. What is their content like? Do they have thin content? Do they have the exact keyword in the TITLE TAG and URL extension?

Hi Nick, I have 3 word keywords on my new site, it’s pretty thin in the top 10, mainly ebay, smaller online stores and even Amazon is ranking low top 10. No reviews of the products for one of the pages, but products are priced from $4000 to $55000. I have 11 pages in total, with more to be added, the products are between $100 to $600, more low competition keywords than with my other site. I know how the sites are ranked with my the first niche which I sold, which is why I copied it, I’ve added better content and more web 2.0 links.

I’ve been looking at added some expired domains with part of the keyword in the domain name for both sites. The tumblr hunter software is excellent, found some great finds on there with pa of 32, good heads up on that, cheers! I have bought expired tumblrs on fiverr before, but this is better.

I stumbled into my first niche by accident and new one is better thought out, and after reading your article, it would seem to be better, time will tell lol

Awesome, sounds like a really good niche you have there. Let me know how it goes ….

Hi Nick, I thought I better read this post after reading your web 2.0 article. I sold an Amazon affiliate site a couple of months ago, but I created a new one in the same niche. After reading what you say about not to be bother if there is 2 or more affiliate sites in the top 10 and more than one with TITLE, DESCRIPTION and URL, well there is 2 affiliate websites and 4 with TITLE, DESCRIPTION and URL. Mine was in the top 10, but has dropped out to 11. I’ve already back linked 20 keywords over 26 web 2.0s, I was going for a first page approach and make money from all the keywords, not too sure now after reading what your strategy is.

I do have another site which I will follow your strategy with.

Hi Graham, this guide is to help you find the perfect keyword, however it is highly unlikely that you will ever find the perfect keyword that ticks all the boxes mentioned here. If there are already two affiliate sites it is not a massive problem, the main question to ask yourself is “Can you deliver better content?” Can you produce something different to what is already there. If there is affiliate sites already for a particular keyword and some with keyword in the TITLE TAG then it is going to be harder work to rank….take more time and require more powerful backlinks, it’s not that you won’t be able to do it, I just think it is easier to find keywords that have low competition…eg sites ranking in top 10 with thin content and few backlinks. It is hard to find these keywords, I can tell you that they are out there. It is very important to put in the research time before you start a project.

Little tip: look at long tail keywords (4 words or more) with high value products attached to them…make sure content is thin on the top 10 sites and that none of them have that exact long tail keyword in their TITLE TAG.

Hey Nick, love your blog! Your contents are so informative. For those who needs help with keyword research, I usually outsource to a guy here at which has lots of recurring buyers. Hope this helps.

Hi Alavin, thanks for the share…the feedback is impressive on that gig….I am sure it will help a few people out ๐Ÿ™‚

Nick, if top pages are high in DA and PA but do not optimize the keyword in the URL, domain, title tag, description tag, and H1 tag. Would you go after this keyword?

In other words, which factor do you give more weight when comes to keyword analyzing? PA, DA, and backlinks or URL, domain, title tag, description tag, and H1 tag?

I don’t look at DA at all. The main things that I am concerned with is the number of backlinks that the ranking page has, and if the keyword is at the beginning of the TITLE TAG. Of course if the main keyword is in the URL too it is hard to outrank them, but you can do that too. I would go for the keyword if I can match the number of backlinks that the top sites have and if I can match the quality too. The main thing for me is the number of backlinks that the top ranking sites have.

Don’t put too much weight on PA and DA, take a close look at the backlinks. Can you match them? You know that you can match all the other ranking factors. Is it worth your while building the amount of backlinks that the top sites have?

Add diversity to the SERPs for top ranking.

But if i see an affiliate website in the serps i became confident that i can rank my website like spencer haws says

That’s true, as long as there isn’t too many of them. If there is already 2 or 3 in the top ten would Google really want another one in there?

I can rank for easy keywords pretty easily, but I’m in a competitive business niche already. I do SEO for my business not for affiliates and such things (yet.)

The thing that expired domain PBNs have over expired web2.0 is higher trust flow values. So I wonder how I can build TF into my web2.0’s? I know it’s off topic but I thought I should ask.

Thanks for all the great info!

First of all…quick definition of trust flow: “simply the quality of the backlinks that point to a page or domain”.

Improve the quality of the backlinks to your web 2 sites to improve trust flow. Get yourself a few niche relevant backlinks from Wikipedia, you can get them on seo clerks here. To improve trust flow you need backlinks from sites with high trust, old sites have lots of trust, Wikipedia is perfect. Writing a press release will also have a positive impact, you could try and get a backlink from New York Times or even try to help out a reporter. You can get this done on seo clerks too pretty cheap.

So just to confirm and quantify, for your basic recommendations you recommend 5 expired web2.0 per week for 3 months which will be 60 links over 3 months?

The no. of backlinks that you will need all depends on the keyword that you are trying to rank for. If you have a low to medium competition keyword you are good to rank using the web 2.0 backlinks strategy, which is:

month 1:

5 expired Weebly and 5 expired tumblr backlinks.

month 2:

The new web 2 link wheel shown on my free backlinks post. Also do 5 Doc share backlinks and a few image share backlinks and blog comments for diversity.

month 3:

15 to 30 expired tumblr backlinks, all from different sub domains with at least 30 backlinks pointing to them.

Do a rank check every 30 days. Everything is explained in my web 2.0 backlinks post.

If you are not no. 1 after 90 days, refer to my do it yourself seo guide post and maybe consider getting some PBN backlinks for that final push into the top spot.

So you can use mostly just web2.0’s for high comp. keywords? Do you have a method for determining how many backlinks for high comp keywords?

Also I’ve seen that web2.0’s might get a high PA but it’s difficult to get them a decent TF. Do you have a method to get a free blog post a good TF like 20-30+?

You can use SEO SpyGlass to take a look at how many backlinks the top ranking sites have, then use MozBar to determine the quality of those backlinks. This will give you a rough idea of how many backlinks you need.

Don’t worry too much about metrics, be more concerned about getting yourself low competition keywords that will be profitable. Then get on with building the expired and free web 2 backlinks. Track your ranking and if needed power up your ranking with some PBN backlinks.

What about for high competition and medium competition keywords for self hosted domains as the money site? Do you have a guide to use web2.0’s to rank for them? For example: new york web design

It’s the same principle, it just takes longer, you will require more backlinks. You can use the strategy shown on my web 2.0 backlinks post. Do for three months, check ranking after third month, if you are not no. 1 then rinse and repeat. Just keep going until you hit the top spot.

Is it possible to use a free web2.0 as your money site instead of a self hosted domain name?

Don’t see why not, it will be harder to rank no. 1 though.

Actually, for a DA 17 site to outrank is a very impressive feat. If you take a look at the site, except that particular page on carry on backpacks, the rest of the side has pretty weak content.

I’m guessing that the site is actually using PBNs that blocked spiders crawling. Which brings me to my question, if a niche has many sites that are using PBNs, for eg, entirely new sites ranking first without any visible backlinks, how would you take this into consideration while doing keyword research?

I realize this is very common in my niche and it was kinda a bummer. Keyword tools aren’t that accurate if the backlinks are blocked from crawling.

Hi Owen, that’s a good point. You can find out if a site is ranking using a PBN with this free software. I am glad that you brought this up, you should use this software to check if sites are ranking no. 1 using PBN sites that block most crawlers out there. The software will find the PBN sites for you, this will give you a more accurate idea of whether or not to pick a particular keyword to build a niche site around.

I’ve actually used that on some of my competitors and it didn’t find anything. =/

Many will be hard to discover. You can only work with what you have, just make sure that you build backlinks at a steady rate, add diversity to the SERPs and you will hit no. 1 if your content is good.

” can you find a weakness to exploit in the SERPs to knock them off the top spot?”

Ya, i think this is the ESSENCE of what this post is all about.

Well said Nick!

I had copied this to my notepad in a new folder i created.

In this folder i titled”Worthy Quotes From Rankersparadise”

You should add a tweer box for this man!Haha!

Bet You got of lots of Rertweets!

o Boy!i seldom leave such a comment!

That made me smile ๐Ÿ™‚ thanks for that jeff…maybe I will add a Tweet box when I get chance.

AHH,Thank you Nick.

You never fail to reply despite your busy schedule.

What else can an audience ask for?

I gotta learn from you man!.Commitment is the key here.

Thank You Nick!

I will be back to pester you(oops!i mean asking relevant questions)!

Replying to comments gives me a well earned brake with a coffee…

Ask as many questions as you need to ๐Ÿ™‚

Hi Nick,

Thank You for bringing up the ROI factor which ppl like charles floate and chris lee also advocates a lot on it.

I will say this is the Number 1 considering factor when deciding to jump in to the competition,especially its a tough one to rank.

After who will want to rank on pg1 after buiding links day by day for at least 3 months then making a miserable 10 or 20 bucks??It just doesnt make sense.

Looks like i am sticking to your blog for a long time after being a vagabond for searching worthy blogs to follow.LOL

By the way,i like to add in amount of traffic to competitors site is also a keyfactor.Especially if we want to gauge the ROI(conversion is baesd on our own skill)and those Adsense wanabes.

Yeah ROI is key to success, most people give up because they miss this step out.

That’s true about traffic to competitors sites. I have not found an accurate site to establish this stat. The closest is (free), try it for one of your sites, it’s not that accurate either.

Tough!Ouch!Thanks for writing this post. ITs like a rude awakening to ppl who thinks we just need to target low competitition keywords with easy keyword difficulty.

Nick,What do u think of allintitle ?and quoted search results?

if a keyword has 10 over milion of search results in google yet according to google keyword planner the avg monthly searches is only1800,shall i give it a go Or No?

Because i see search results as supply and monthly searches as way over demand i think it not wise to target the keyword.Whats your take?

Is putting qutation marks round a keyword when searching in google correct?I ve read that its accuarate to go to the LAst page of google with quotation marks like”best carry backpacks” rather than without the quotation marks.Then use the last page result as Vs the monthly search as a guage.
Sigh!when it comes to keyword research,too much confusion.

Thanks in advance.

Yeah using an online tool or software to check keyword competition is just the start.

Just so everyone is clear:

If you Google search:

allintitle: keyword

(you will be presented with the number of pages listed in Google search that have the exact keyword in their title tag)


(finds pages containing the exact keyword in the content)

Thanks for brining this up Jeff.

It’s presents a quick way to see how many sites listed in Google search with your keyword on page and in the Title Tag. This could be performed as part of your keyword difficulty ranking check.

I just perform a regular search of the keyword, I need to see what sites rank high for that keyword so that I can add diversity to the listings.

I wouldn’t worry too much about how many search results show, yes the more that show the more you have to compete with. But we are only concerned really with the top 10 sites. You need to look at the no. 1 site closer, try to understand why they have got the top spot. Performing my check list helps with this, I would give the keyword a go if the top sites have thin content and few or poor backlinks yes.

It’s not necessarily easier to rank no. 1 if there is less competition (supply). Your keyword might only return 150K results, but the top ranking sites might have some powerful backlinks that you are highly unlikely to match. I don’t worry too much with the amount of results (supply), you need to think about if you can add something new in your content (diversity) and then beat the no. of backlinks and the quality of those backlinks that the top sites have.

I don’t use quotation search, just do it as I have shown in my tutorial. Quick and easy, you need to be clear the quality of the top ranking sites, can you find a weakness to exploit in the SERPs to knock them off the top spot?

hi nick,

you are amazing thanks a lot nick for giving a brief explanation i love your guidance very well.

I am going to start a niche website nick if i have any doubt i will let u know please support me in your free time…

your loving fan

Good to hear you are going to get started on a niche site ๐Ÿ™‚ if you need any help just let me know.

Hi Nick,

Again sam here, i have doubt if i am planning to start a micro niche site how many keywords i need to find. For example if i am going to sell backpack i found 1st keyword “best carry on backpack” this met all your criteria then what nextstep may i select another keyword like “Best Backpack for truckking” if its passed our test and find “Best Backpack for family tour” like this i found 5 keywords may i go to start a website or need to find 15 keywords.

I am confused here so please clear how many keywords i need for micro niche website, how relate to the main keyword..

Please give me brief example, i am eagerly waiting for your reply.

If you show the way i am ready to travel on the next minute…

Your loving fan

Hi Sam,

How many keywords you target will all depend on how much money each one makes you and how easy they are to rank no. 1 for.

For a niche site if you can get 1 keyword that makes $1000 month then you will need 4 more keywords to fill the site out with related content for internal backlinks to the killer money keyword page.

You might only find keywords that will make you $300 a month, but you might get 5 of them so you will need to rank 5 pages and inter link them all.

You do not need 15 keywords, I would do at least 5. Remember it’s not about the no. of pages that you have, it’s about the quality of the content and adding something new to the SERPs.

All keywords used for each page do need to be related so that you can inter link each page eg

best carry on backpack
carry on luggage size limits
backpacks that open like a suitcase
backpacks for travelling abroad
backpack suitcase with wheels

That’s it. You could find 5 keywords that make a low monthly amount but when combined make a nice little passive income. Or you can find one keyword to rank no. 1 that makes around $1000 or over and then just fill the site out with related content as shown above for internal backlinks.

For your main keyword “best carry on backpack” for can add some LSI keywords into the content and into the title and description tag.

LSI (Latent Semantic Indexing) is basically those keywords you see when you type into Google your main keyword. You will see them flash up when you type into Google your keyword, they are also at the bottom of Google search results page in the “searches related to….” section.

So I would add these keywords into the main page:
best carry on backpack for europe
best carry on backpack with wheels
best carry on backpack for travelling

Have fun ๐Ÿ™‚

Awesome write-up, Nick.

This is definitely a golden way to find easy keywords. You literally covered every aspect of it from on-page to off-page to everything in-between.

Keyword research is insanely important. Perhaps more-so than content and backlinks combined. Because if you’ve picked a phrase that’s too competitive all the content and links in the world can only get you so far.

I knew most of this already, but there are a few things I didn’t think about in there as well. I’ll definitely keep this checklist in mind whenever I’m researching keywords for future projects.

Keep up the great content, Nick. Your blog is rocking it.

Thanks Brad. It’s good to know that some people are finding my content useful. Most people will probably know some of this already but they tend to miss steps out, which does come back to bite you when you are trying to work out why your aren’t no 1 yet. I have done it a few times, rushed into a project without covering all the steps and then had to settle for ranking no. 5. This is the check list I go by now, so I thought I would share it for you guys to use too. It helps me find keywords that are profitable and easy to rank no. 1 for. When you get in the swing of it you can actually find easy to rank keywords fairly quickly.

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