Every time Google refines its SEO algorithms it’s not trying to be mean. It’s focusing on providing the best experiences for users who are searching for information.
After all, it has competition too.
And over the years, this most-used search engine has moved more and more to define SEO-friendly content as that which is audience-focused, as it crawls around to index and rate oceans of content.
It is looking for top value before it decides to rank any piece of content well and has developed its newest algorithm, BERT (Bidirectional Encoder Representations from Transformers) as a means to better understand what searchers want.
How To Create SEO-Friendly Content
BERT is pretty high-tech, using machine learning and natural language processing, to understand all of the words in a long-tail search, even the differences between such words as “of,” “for,” “on,” etc. within the context of a search term/phrase.
Again, the goal is to serve the user, not the content producer.
Your job, as a content marketer, is to figure out just how this and all of the other more recent algorithms figure into your content.
Without “freaking” over the details of BERT or any of the others, just know this: if you produce content that is fresh, unique, and popular, and you do so while incorporating those long-tailed keyword phrases that are most relevant to your content (and that research shows are most-used), you will rank well.
In short, your job is to give users what they want in the way of value, be that in the form of entertainment, education, or inspiration. And as you do that, you will include those most popular keywords in natural and “non-stuffing” ways.
So, let’s look at what you should be doing in 2020 and beyond, to create SEO-friendly content.
#1 Update Your Audience Personas – Use Big Data
Of course, you developed a buyer persona, probably long ago. And you may have updated it every so often, as your market base has expanded.
For example, your audience may have been millennials. Now, you are also targeting Gen Zer’s too. Have you re-visited your buyer persona recently? If not, do so right now.
And there is so much data out there now, just for the taking.
While using big data was once reserved for “big boys” who could afford to employ data scientists, there are now tools that everyone can use to mine huge amounts of data based upon specific questions you ask about your target customers.
Based upon your business niche, you can get all sorts of demographic data; you can look at their buying behaviors; you can learn the solutions they are seeking; you can know the types of information and entertainment they like, even the tone and style and types of content that will resonate with them.
Check out data collection and analysis tools or data gathering services that you can use. Many of these services will take the time to consult with you and help you develop the right questions to ask as data is gathered. Answers to these questions will drive what you produce and how you produce it.
#2 Set Up a Content Calendar
One of the ways to keep your brand “out there” is to be as frequent as possible with valuable content. And there are two keywords here – frequency and value. You can certainly create content every day if you want, but if it is not valuable, you are wasting time and setting yourself up for penalties from Google.
Based upon your research, you need to create a reasonable content publication calendar that will include a roll-out of pieces on a regular basis, and a selection of topics that will resonate with your audience.
Here is where your research comes into play. If you have asked the right questions and gathered the right data, you will have sound ideas related to topics. You can also check a number of online sources for the most popular topics within your niche.
#3 Google Search Your Chosen Keywords/Phrases
This is literally the best “test” for the popularity of the keywords you ultimately come up with. Conduct a Google search and see what articles and websites pop up.
If that content is very closely related to what you would produce, and if you can make it better with more creative and unique/fresh ideas or approaches, then you probably have a “winner.”
#4 Be the Expert
This takes time and some real effort. No one recognizes you as an expert unless you take some action to become so. This means that you know your niche and that you keep current with everything that is happening within it.
You will need to focus on trending topics and create amazing content related to them.
It also means that you will follow major influencers in your niche, develop relationships with them, participate in discussions they hold, and become “known.”
You will ask to post some of their content on your site or blog; you will submit content to them and request that they publish it on their platforms. Over time, you will make a name for yourself in your niche, and your audience will look to you for solutions.
#5 Create the Best Content Ever
This cannot be emphasized enough. SEO for e-commerce is no longer about selling. It is about engaging consumers, developing relationships, and having them want to come back for more.
Use everything in your toolbox to craft content in a way that engages your audience. And there are so many tools out there to do just this – everything from visuals, media, augmented and virtual reality, to text that is creatively written.
If you struggle with any of these aspects, outsource what you need to.
There are plenty of writing services with creative copywriting departments and media specialists – Trust My Paper, Grab My Essay, Studicus, to name a few – as well as freelancers who will develop AR/VR experiences for your audience and DIY tools, if you feel capable and have the time.
Videos are highly effective to engage audiences, and, again, there are a huge number of tools that are easy to use.
Create your own great script or outsource it.
The point is this: If you want lots of shares, backlinks, and thus traffic, your content must not just provide high value.
It must be delivered in a way that blows others “out of the water.”
Take a look at Dollar Shave Club’s initial explainer video on its website. In less than 90 seconds, the audience’s pain point was identified and the solution provided. And it was done in such an entertaining way, the video went viral almost immediately, causing the company to run out of the product (that video, by the way, cost a total of $2500 and the “actor” was the owner, with a great script).
SEO friendly content at its finest.
#6 Use a Multi-Channel Approach
It’s known as omnipresence, and it’s a key way to create SEO-friendly content that will be seen by a much wider audience. While you certainly can’t be everywhere, you can do the research and find where your audience hangs out online.
Pick 3 channels. Then take your amazing content and tweak it for each channel.
The idea here is to create as much buzz about your brand as possible. The more buzz, the more shares, and backlinks.
And the more notice will Google take.
Neightan White, a blogger and contributing writer for Supreme Dissertations puts it this way: “We know our audience well. And we also know that they frequent Facebook, Instagram, Twitter, and Snapchat.
This is where we go with our content outreach. We spend a lot of time tweaking the same topic to fit each platform we use, and we reap the results with high levels of traffic.”
#7 How to Write SEO-Friendly Blog Posts
Many of the previous 6 strategies will help you enhance SEO for e-commerce on any platform. But your blog posts are an important venue for content once visitors arrive at your website.
But there are other things to do as well:
- you can drive your audiences to your blog posts when you cannot otherwise publish an entire piece on other platforms.
- You can promote them with backlinks when you engage in discussions elsewhere.
- You can provide “teasers” to your posts on social media.
- You can provide links to them in your emails.
- And you can even provide inter-connecting links within posts to other related posts.
Your blog should be the repository of the bulk of your content, even that which is published elsewhere. And so, it is important to understand how to write SEO-friendly blog posts.
Here are some specific tips in addition to the strategies listed above:
- Spend a lot of time crafting your headline/title. Journalists get this. They know that the headline is what first draws attention to an article. There’s a reason why Upworthy creates 25 headlines for every piece of content. It forces the team to think outside the box and, when they finally come up with a headline, they know it will be an attention-grabber.
- Dump the walls of text. No one has time for them, and just seeing all the text will turn people off. Instead, use short paragraphs with bold headings, bullet points, and break it up with some great visuals, including photos, screenshots, infographics, and video. The idea is to make your post “snackable.” Readers can scan through and focus in on a sub-topic or two that will be of interest and that they may want to share.
- Choose the main keyword phrase from your research and place it 3-4 times within the text, including in the title, in the introduction, and in a few other places throughout the article. Have some secondary keyword phrases that you also know are popular. This is a key element in how to write SEO-friendly blog posts. Google will find these and already know that they are popular search terms.
- Consider themes for a series of blog posts, if the larger topic allows. This will keep readers coming back for more, and you can promote them as they are created.
- Don’t be selling. SEO for e-commerce today means that you are addressing the needs and pain points of your audience and providing solutions. Focus on value, not on selling. If you want to entice your targets with special sales and discounts, save those for your other website pages, your emails, and, occasionally, your social media content.
- Use humor; entertain; and inspire while you are also educating and showing your expertise.
- Use CTA’s wisely – offer a sign-up for your emails or to download an ebook. This will keep you in communication with potential customers.
- Always provide sharing buttons, and always provide opportunities for questions and discussion at the end. And ask for input and feedback in that discussion thread.
Is That All?
Probably not. 2020 and 2021 will bring new trends in creating SEO-friendly content, and your competition never rests. You cannot either.
Stay on top of what types of content and what topics are resonating with your audience – it’s an ongoing job.
Bio: Bridgette Hernandez is a Master in Anthropology who is interested in writing and is planning to publish her own book in the near future. She works with professional writing companies such as BestEssayEducation and WowGrade as a writer.
Rankers Readers, leave a comment to connect with Bridgette for her to answer any questions you may have.
I am going to show you the results for a recent client based in the UK that used our 30 days cheap SEO package.
You can go ahead and follow the strategy for yourself and improve your website’s Google ranking.
The featured site for the case study is located in the UK, however, the strategy works for any local/organic keyword worldwide.
Of course, you can go ahead and purchase the package from our store and let us do the same for your website.
The reason this strategy is successful is that the backlinks are done consistently every single day over 30 days.
We do not force index any of the links, we let them index naturally.
We use our own PBN sites, which are all indexed in the search engines. This is very important to take note of.
With consistent link building done the right way, your ranking is guaranteed to improve.
Before we get started you should know that we stick to this anchor text ratio.
As a basic guide ensure you use Brand, URL, and exact match anchors most of the time.
Every now and again you can throw in a generic anchor like “click here”, keep it random.
Cheap SEO Packages UK Ranking Strategy
Our 30 day cheap SEO package includes:
- 1 PBN backlink
- 2 Web 2.0 backlinks
- 1 Social Media Post
- 1 Blog Comment
- 1 Guest Post
So, in the course of the 30-day cycle you will receive:
- 30 PBN backlinks
- 60 web 2.0 backlinks
- 30 social media posts
- 30 blog comments
- 30 guest posts
I am going to show you the results of this strategy and how you can do it for yourself.
The difficult part will be setting up your private blog network, if you get this wrong you will get your site penalized.
At the end of this post, I will reveal the ranking results for our UK client.
You must do the backlinks every day for this to work.
Do not go ahead and buy 30 PBN backlinks that are published all at the same time on the same day.
The links must be published over time, this really does work.
If you don’t have the time go ahead and order the service and let a member of our team do it for you.
I should also state that we did not build links over the weekend, links were done for a full 30 days.
I will show you how you can get it done for yourself and get started to improve your website’s Google ranking today.
If you do not have a PBN then the task of finding the domains and setting them up will be the most time-consuming process in this strategy.
I have already been through this on a previous blog post, so I will provide you with the links to take a look at those.
Here is my step by step guide on how to set up your PBN.
We use Seek A Host for the PBN hosting, they are low cost and do work.
All the sites will be set up onto different IP’s, you will not leave a footprint.
It is also important to note that the domains we used do not have great MOZ or Majestic metrics.
We are not concerned about Domain Authority or Trust and Citation Flow.
The two most important aspects for us when looking for domains for our PBN are that they are indexed in Google (ensures they are not penalized) and that they already have some backlinks pointing to them.
To check that the site is indexed simply pop the URL into Google search, if the URL is shown in the SERP’s then it is indexed and you can go ahead and register.
You should also be aware that just because it is indexed right now that it does not mean that it has not been penalized, it could well still drop from the SERP’s later down the line.
Making sure the domains are indexed gives you a fighting chance, there is nothing worse than buying a domain and setting up the CMS on it only to find it will not index in Google (complete waste of time).
Finding domains that are already indexed in Google eliminates the risk of this happening to you.
The main point of finding and using expired domains in your PBN is the fact that they have backlinks pointing to them, this is where the value sits.
Make sure that the domains you choose are indexed and have backlinks, the more backlinks the better.
Before you register the domain go ahead and check the backlink profile.
You can analyze the domains that backlink to the site and the anchors used using backlinkshitter.com.
Make sure the backlinks are not too spammy and that there is a good mix of anchors used.
If the domain is indexed then it’s highly likely that the backlink profile will be good.
If the domain is indexed and has a decent backlink profile go ahead and register it at namecheap.com.
We use Name Cheap as they offer “free whois” which of course is needed in order not to leave a footprint.
To follow this strategy step by step you are going to require to find and register 30 domains.
To host 30 PBN sites on Seek A Host it will cost you $1.1/month per domain. This is a total of $33 per month.
Of course, if you buy our service it is a one-off payment, with that in mind it is a really good deal.
Once you have the PBN set up you can go ahead and get started building the backlinks.
You must publish one PBN backlink every day for 30 days.
You must use a different PBN site each day.
Web 2.0 Backlinks
These backlinks do not require any monthly costs, you can go ahead and get these for yourself completely free.
If you decide you can’t afford to do the PBN backlinks, then you can substitute those for web 2.0 backlinks.
This would mean that you would do 3 web 2.0 backlinks each and every day.
Of course, you really do need the PBN backlinks if the keyword has a tough SEO competition score.
For our client, we did two web 2.0 backlinks every day.
In total the client received 60 web 2.0 backlinks over the course of 30 days.
Do not be tempted to do all the 60 links in a few days, this will not help.
You have to do the links on a daily basis, for this to work you need to be consistent.
You simply sign up at the web 2.0 site and go ahead and publish your content.
To sign up you can use a free email generator, everything must be done manually.
Those are the paid options, you can also use a free blog content generator.
I am going to list the 60 web 2.0 platforms that we used.
Simply head on over to the site, sign up, add your content including the backlink and you are good to go.
If you need to know how to publish content on web 2.0 sites go ahead and take a look at our web 2.0 backlinks post available on our SEO blog.
Here is a list of the 60 web 2 platforms that we used over the 30 days:
- Google Sites
Here are a few extra sites that you can use just in case any of the sites listed above don’t work anymore.
Web 2.0 platforms tend to drop every now and again.
Go ahead and sign up for the sites and add your content and backlink.
Of course, some of the sites listed are not necessarily web 2.0 platforms, however, you can post an article to every one of them and get a backlink.
Sometimes you may want to use the same platform twice, that is okay. Make sure you go ahead and set up a different account.
Ensure you do two of these backlinks per day. Keep in mind you must mix up the anchor text used.
Social Media Promotion
You will do one social media post every day for 30 days.
You will need to use the same platform more than once, this is not a problem.
Here are the social media platforms that you can use to post on every day:
Remember that these are going to be status posts, not article submissions.
This is not going to take long, simply write a few lines about the page and drop the link, in most cases, you will be using a full URL anchor.
Do one post a day on any of the platforms listed above.
The key is to keep it flowing, ensure your backlinks are coming in consistently on a daily basis.
You can use the same account over and over again on each of the listed social media platforms.
Blog Comment Backlinks
You are going to leave one blog comment plus backlink each and every day.
There is a really fast and easy way to get this done.
Some web 2.0 platforms instantly accept these comments and backlinks.
The best thing is that you can find niche related ones too.
There is a nice tool you can use to find niche related Blogspot sites that you can leave a comment and backlink on.
The tool is called searchblogspot.com, head on over to the site.
Simply enter your niche or keyword and hit the search button.
The tool will then list all the Blogspot sites that are available to leave a comment on working in your niche.
Simply click on the blog, leave a comment (remember to leave a backlink) and you are done.
You can also do instantly approved blog comment backlinks on Weebly blogs.
To do this you need to perform a simple Google search.
Head on over to Google.com.
Then enter the search string:
niche/keyword + Weebly + Leave a comment
An example would be:
“best treadmill Weebly Leave a comment”.
Click on the Weebly web 2 sites that appear in the SERP’s, leave a comment plus backlink. Job done 🙂
Guest Post Backlinks
The final part of the strategy involves doing one guest post plus a backlink per day.
You are going to need 30 sites that will accept a guest post with a backlink.
The good news is that there are many free sites that accept guest posts completely free.
I am going to give you the list of sites that we used, just head on over to the site, sign up and leave your post and backlink.
Here is a list of the sites that we use for guest post backlinks:
Here are some extra sites just in case the ones above do not load anymore:
Please be aware that some of these sites do not allow a guest post per se, you will need to get your content posted in the “About Me” section and the backlink will be from your profile.
This really is about getting as many free backlinks as possible from different IP’s.
This is what we do for our clients that purchase the 30 Days Affordable SEO For Small Business package.
These backlinks do work, as you will see from the results listed below.
That’s everything you need to know.
Go ahead and get the backlinks in place and rank your site higher on Google.
Time to take a look at the results for the website that we did these links for.
SEO Package Case Study UK Ranking Results
The client gave us two keywords, we used anchors using both keywords to push ranks.
You must do this for one URL for the best results, you can give us up to 5 keywords. Obviously, the fewer keywords you give us the better the results will be.
This is because the URL will get more keyword-rich anchors used.
Obviously we need to block out the keywords and URL to protect the client’s confidentiality.
If you hire us to do the backlinks for you we do regular ranking checks, all logged on the dashboard for you to see.
This way you can see clearly that the service is working for your website.
Day 1 Rankings
Right at the start, the website was ranked 70 on Google.co.uk for keyword 1.
For the second keyword, the website was ranked in position 33 on Google.co.uk.
Day 10 Rankings
As you can see, after just 10 days the rankings improved quite considerably.
Day 20 Rankings
After 20 days and with the majority of the backlinks hitting the Google index the site was making good progress for both keywords.
Day 30 Rankings
Needless to say, this UK client ordered the cheap package again for another 30-day run.
After just 5 days of work into the second run, the keyword in the second spot hit the Google no. 1 spot.
The second keyword is now on the first page and will more than likely be ranked no. 1 too when month two is complete.
So you can be clear on the SEO competition score of these keywords this is what they score on Long Tail Pro:
This is the keyword that finished in the no. 11 spot after 30 days SEO.
The second keyword that is now ranked no. 1 has a monthly search volume of 9900 and an SEO competitiveness score of 33.
These are not low SEO competition keywords, this strategy will work for any keyword.
Go ahead and get the backlinks in place and you will rank top too.
Don’t have the time?
Go ahead and order our cheap SEO package just like our UK client did.
Let us do all the work for you, it is well worth the money.
Just take the cost and time of setting up the PBNs alone, buying the domains and hosting, that value alone would surpass the price of this package.
Remember if you purchase the PBNs yourself, you will have a monthly reoccurring cost, something you will not have with our service.