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How to Write Content That Will Rank Top

How to Write Content like a pro

How to Write Content like a proI am going to show you how to write content that will get you a top keyword ranking.

From this you will understand how to write content to get a top search engine ranking for any keyword.

The process is simple.

After you have found a highly searched for keyword in your niche you can do the following:

  1. Go to your preferred search engine (enter your keyword)
  2. Take note of the top ranking site META DATA
  3. Then analyse the content as shown below

After you have completed these steps, you will be more confident of achieving a top ranking for your keyword.

I am going to show how and why the top sites are ranking top for random keywords.

From this you can determine how to write top ranking content yourself.

How Analyse The Top Ranking Sites

I will show you how to analyse the content on the top ranking sites for your keyword(s).

This way you can be 100% certain you can match and better it.

Analyse The META DATA

I will analyse the META data for a random keyword, you can do the same thing for your keyword.

Keyword: search engine optimization

Search Volume (29th August 2019): 135,000

SEO Keyword Competitive Score: 65

As you can see, this is a very competitive keyword with a very high monthly search volume.

To analyse the META DATA head on over to your favourite search engine and enter your keyword.

META DATA Analysis for SEO

As you can see, the top ranking site for the keyword “search engine optimization” has the keyword in the META Title TAG.

Although it does not have the exact full keyword in the URL and Description TAG it does have the acronym. Search engines understand this and consider it to be the keyword.

It is important to make sure you have your keyword in the Title Tag, URL and Description TAG.

Analyse The Top Ranking Site’s Content

Next you need to take a look at the content to discover why this content is so good to be in the top spot.

Click on the top ranking site URL and open up the web page.

Keyword Count and Placement

We need to know some important details about the content.

First of all, we need to know where the keyword is being used within the content.

To do this hold Ctrl + F (Windows) or ⌘ Command + F (Mac) on your keyboard.

How to Discover Keyword Density

In the box that pop’s up enter your keyword.

This will highlight how often and where the keyword appears on the top ranking website, as shown above.

We need to note down where and how often the keyword appears on the web page.

The top ranking site shows the keyword 3 times within the content.

The keyword appears in the first paragraph, the third paragraph and towards the bottom of the content.

If I was going to target this keyword, I would do the same.

Word Count

You also need to know the word count, just a rough estimate is enough here.

You can use the website page word counter at wordcounter.net.

Discover Word Count on a Web Page

Enter the web URL for the top ranking site for your keyword and hit the “Count Words” button.

Web Page Word Count Results

As you can see, the top ranking site for the keyword “search engine optimization” has 1267 words on the page.

Calculate Keyword Density

Now we can calculate the keyword density.

To calculate keyword density do the following:

You have to divide the number of times the keyword features in the content by the number of words, to finish off times it by one hundred.

So for my selected example as shown above the keyword density is:

3 (number of keywords) ÷ 1267 (word count) x 100 (percentage) = 0.23%

This gives the top ranking website a 0.23% keyword density.

Analyse Heading TAG’s (H1 to H6)

Go back to the web URL of the top ranking site for your selected keyword.

Now we need to do another keyboard short cut to analyse the Heading TAGs.

Hold Command + Shift + C (on a Mac) or Ctrl + Shift + C (on Windows).

Then you will see this:

Analyse SEO Heading TAGs

You can hover your mouse over the web page headings to discover which heading tag’s they fall into (H1 to H6).

You will see the code to the right of your screen, you are looking for H1 to H2 with the keyword in between.

Does the web page of the top ranking site for your keyword have the exact keyword in any heading TAGs?

The top ranking site for my example keyword “search engine optimization” shows the following:

  • Keyword in one H1 TAG
  • Keyword in two H2 TAG’s

Analyse Image ALT TAG’s

Next you can use the same method to analyse the image ALT TAGs.

Analyse Image ALT TAGs

It’s the same process, simply hover your mouse over an image within the content to analyse the ALT TAG’s.

In the code (highlighted red) you can see the image ALT TAG.

Do they have the exact keyword in an IMAGE ALT TAG?

If so, how many times does the keyword appear in an ALT TAG?

For my example keyword they use the keyword in one image ALT TAG on the page.

You can go ahead and use all this information to write quality content that is sure to rank top of the search engines.

For educational purposes I am going to run the same tasks I have shown above on several top ranking sites for competitive high search volume keywords.

This way, you can understand from my research how to best analyse your website content to achieve a top ranking for any keyword.

Content Research on Top Ranking Web Sites

Wix Website Analysis

Website: wix.com

Keyword: create a website

Search Volume (29th August 2019): 33,100

SEO Keyword Competitive Score: 67

META DATA ANALYSIS

Title TAG: Yes

URL: No (homepage)

Description TAG: Yes

KEYWORD BODY ANALYSIS

Keyword Placement Top: No

Keyword Placement Middle: Yes

Keyword Placement Bottom: Yes

Keyword Count: 4

Word Count: 1406

Keyword Density: 0.28%

Keywords in H1 TAG: 0

Keywords in H2 TAG: 0

Keywords in H3 TAG: 0

Keywords in H4 TAG: 0

Keywords in H5 TAG: 0

Keywords in H6 TAG: 0

Keywords in image ALT TAG: 0

Main Street Host SEO Services Analysis

Website: mainstreethost.com

Keyword: seo services

Search Volume (29th August 2019): 12,100

SEO Keyword Competitive Score: 41

META DATA ANALYSIS

Title TAG: Yes

URL: Yes

Description TAG: Yes

KEYWORD BODY ANALYSIS

Keyword Placement Top: Yes

Keyword Placement Middle: No

Keyword Placement Bottom: Yes

Keyword Count: 5

Word Count: 1253

Keyword Density: 0.39%

Keywords in H1 TAG: 1

Keywords in H2 TAG: 0

Keywords in H3 TAG: 0

Keywords in H4 TAG: 0

Keywords in H5 TAG: 0

Keywords in H6 TAG: 0

Keywords in image ALT TAG: 0

Search Engine Land SEO Analysis

Website: searchengineland.com

Keyword: what is seo

Search Volume (29th August 2019): 18,100

SEO Keyword Competitive Score: 52

META DATA ANALYSIS

Title TAG: Yes

URL: Yes

Description TAG: No

KEYWORD BODY ANALYSIS

Keyword Placement Top: Yes

Keyword Placement Middle: No

Keyword Placement Bottom: No

Keyword Count: 2

Word Count: 998

Keyword Density: 0.20%

Keywords in H1 TAG: 1

Keywords in H2 TAG: 1

Keywords in H3 TAG: 0

Keywords in H4 TAG: 0

Keywords in H5 TAG: 0

Keywords in H6 TAG: 0

Keywords in image ALT TAG: 0

Mimvi SEO Company Analysis

Website: mimvi.com

Keyword: seo company

Search Volume (29th August 2019): 14,800

SEO Keyword Competitive Score: 34

META DATA ANALYSIS

Title TAG: Yes

URL: No (homepage)

Description TAG: Yes

KEYWORD BODY ANALYSIS

Keyword Placement Top: Yes

Keyword Placement Middle: Yes

Keyword Placement Bottom: Yes

Keyword Count: 8

Word Count: 1551

Keyword Density: 0.51%

Keywords in H1 TAG: 1

Keywords in H2 TAG: 1

Keywords in H3 TAG: 0

Keywords in H4 TAG: 0

Keywords in H5 TAG: 0

Keywords in H6 TAG: 0

Keywords in image ALT TAG: 0

OptinMonster SEO Ranking Analysis

Website: optinmonster.com

Keyword: seo ranking

Search Volume (29th August 2019): 2900

SEO Keyword Competitive Score: 46

META DATA ANALYSIS

Title TAG: Yes

URL: Yes

Description TAG: Yes

KEYWORD BODY ANALYSIS

Keyword Placement Top: Yes

Keyword Placement Middle: Yes

Keyword Placement Bottom: Yes

Keyword Count: 26

Word Count: 4924

Keyword Density: 0.52%

Keywords in H1 TAG: 2

Keywords in H2 TAG: 0

Keywords in H3 TAG: 0

Keywords in H4 TAG: 0

Keywords in H5 TAG: 0

Keywords in H6 TAG: 0

Keywords in image ALT TAG: 5

How to Write Content with Perfect On-Page Website Optimization

Based on the research revealed here and many other websites I have analysed over the years you should do the following to achieve perfect on-page website optimization.

META DATA

Make sure your exact keyword is mentioned once in the META Title and Description TAG’s.

Also, get the keyword in the URL extension if it is not the homepage.

CONTENT BODY

Make sure the keyword appears at the top, in the middle and at the end of your content.

Try to ensure your keyword density is around 0.5%, although 0.2% will still do the job on longer posts.

Be sure to take a look at the top ranking sites, analyse the content as shown and go for a word cound and keyword density to match. That works, so do the same.

Make sure your keyword is in one H1 TAG only and one H2 TAG only.

Add the keyword to one image ALT TAG, try not to keyword stuff here.

That’s everything you need to know, any questions drop me a comment below.

Of course when the content is complete you need to start building some backlinks to get a top ranking.

If you are new to backlinks and seo take a look at our web 2.0 backlinks ranking strategy.

You can purchase seo services in our seo store.

We offer on-page and off-page optimization, everything you need to get a top ranking.

10 Comments
  • Sarah
    August 30, 2019

    Thank you Nick just what I was looking for, you seem to drop a post every time on something I need. I was just searching for how to do on-page seo without software and I thought I would come here and saw this just brilliant.

    Reply
  • jayampathi
    September 14, 2019

    I found your site by accident :). Believe me, this is the best site I found so far. I wish if I found this site at least 10 months ago. All your articles are very descriptive. I’m a big fan of your articles now 🙂

    Reply
      • jayampathi
        September 14, 2019

        Sure, I will have more questions to ask from you since I’m still a beginner. I think your guides will be more helpful to me. I book marked this site to the top of the list of my SEO related sites.

        Reply
          • jayampathi
            September 17, 2019

            Hi there. I have a question. This question is best fit on “Do You Have A Profitable Low Competition Keyword?” article. But since this is the newest article, I will ask my question here. As I know after reading your above mentioned article, we have to do the maths to see the profit that we can make by ranking a keyword. Are the things same when we try to rank keywords for adsense?

            Let’s say I have a keyword with monthly search volume 22000 and CPC is $0.1. Is it worth putting efforts to rank that keyword?. SERP has results with DA below 20. Waiting for your reply.

            Reply
              • jayampathi Deshapriya
                September 17, 2019

                What quality I like yours is, you answer the questions every time. That is great. Thanks for your detailed answer.

                Reply
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